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How to Write a Beauty Supply Business Plan

An entrepreneur interested in the beauty supply industry need a business plan. The plan would focus on key areas of the business from products, site location, funding, labor and marketing.
The beauty industry is highly competitive, very lucrative with heavily funded conglomerates. It also accommodates small and medium enterprises. To gain a hold on beauty products an investor can consider starting a beauty supply store.
The demand is huge guaranteeing steady profit for the investor. To start a supply store the person needs a business plan and feasibility study. It is important hiring qualified personnel and good customer service. Here is a sample beauty supply business plan.
Business Overview
The company Delight Beauty Supply offers customers a huge range of beauty products. The products include body creams, skin care lotion, hair creams, soaps and cosmetics. Our customers include departmental store, malls, retail outfits, and beauty stores.
We sell only branded products, stock wholesale and sell retail. In the United States of America the industry generates over $30 billion. Cosmetics, skin cream, fragrances dominate the products market.
Our product choice is targeted at people in the age range of 18 to 40. Our niche market are products for women.
Beauty Supply- Beautiful Woman
Executive Summary
Delight Beauty Supply is registered as a Limited Liability Company. Its core services is the purchase and supply of beauty products. We also invest in product development, creation and branding.
Common products we stock are perfumes, skin care lotions and cosmetics. The business is located in Ohio United States of America. The location conforms to zoning requirements and in a central area.
We will invest in store development, franchising and attract wholesalers across the state. This will effectively create a cohesive chain and guarantee a piece of the industry. Our mission is to become the number one supplier of beauty products.
We will stock a full range of products from different manufacturers to provide choice. The products will be sourced from major brands both local and international. We have secured an operational license and permit to operate in the Ohio area.
With a technologically driven supply system we are positioned to supply the entire country. The stores would be strategically positioned for maximum exposure. The distribution channels will increase earning and profitability.
We will invest heavily in personnel training to streamline efficiency and productivity. We will invest in survey, costumer forums to find popular products and understand customer needs.
We will develop discounts for regular customers to encourage more patronage. Our community based template will involve any area we operate to encourage a sense of partnership. It is important we maintain the highest standards, sell quality products and offer competitive prices.
The working environment would facilitate productivity, sense of family. The same values will be based on to customers and partner. Delight Beauty Supply within nine years of operation would have positioned as one of the leading stores for beauty products in America.
We believe Ohio is an ideal place to start because of the infrastructure and utilities available. The business is owned by Greg and Margaret Duncan. Margaret Duncan is a seasoned cosmetologist with a degree in dermatology.
Greg has a Master’s degree in marketing and Accounting. Although the company’s headquarters is in Ohio our supply chain will extend across the United States.
Our Products and Services
Delight Beauty is a beauty product business that supply a full range of beauty products. We will sell fragrances, cosmetics and skin care lotions. Other products are hair care lotions, body creams, deodorants, nail care products.
The products are sourced from major manufacturers with a history of quality products. We will purchase wholesale directly from manufacturers to offer competitive prices to customers.
         Skin care lotions
         Hair care lotions
         Body creams
         Nail care products
Our Vision Statement
Our vision is to become the number one supply store in America. Our community based strategy will encourage local participation in our designated areas.
Our Mission Statement
Our mission is to build a value added highly successful business. We want to become the top location for beauty products. Within a few years we will steadily extend our reach across America.
Our Business Structure
Our business structure will leverage on leading brands to offer customer quality products. We will rely on technology, marketing, location and distribution chain. Our foundation would include personnel training, good customer service.
We wish to offer our partners, customer’s seamless buying experience. Our family oriented approach would build a dedicated workforce to meet any challenge.
We intend hiring only qualified individuals with experience and knowledge of the business. We will invest in feasibility studies, surveys to find best locations for our outlets.
The personnel are the chief executive officer, human resources and store manager. Others are marketing marketer, sales, clerks and accountants. More staff are cleaners, product development, chemists and cashier.
         Chief executive officer
         Human resources
         Store manager
         Marketing marketer
         Product development
Roles and Responsibility
The chief executive officer reports to the board, sign checks and evaluate productivity. Others are implementation of organization mission and vision statement. They fix prices, sign partnership deals, and communicate with managers.
They find business leads, increase management efficiency, coach, council and strategic planning. They instill discipline, communicate strategies, appraise job results, incentives and directs the company.
Administrative Manager
The administrative manager oversees the administrative tasks of the company. They maintain personnel networking, manage interviews and job positions. They arrange appointments, meetings and travel arrangement. They oversee the daily administrative activity.
Merchandize Manager
They are responsible for planning sales, write and price orders of vendors. They make sure of quality control, develop sales channels and manage vendors.
Store manager
The store manager organizes the store facility and works with vendors. They organize the supply chain, inventory and supplies. The sales team are supervised by the manager.
Sales and Marketing Manager
The job is to develop opportunities, leads and contacts. They evaluate sales channels, customer purchases and transactions data. They organize strategic meetings, customer contacts and sales expansion plan.
Accountant and Cashier
The accountant prepare the budget, financial statement and reports. He conducts financial analysis, accounting and financial feasibility. They forecast market trends, risk management and cash management.
They do financial reporting, general ledger accounting and payroll administration. The cover tax legislation compliance and conduct internal audit.
The cashier compiles sales, cash, checks and money orders. They collect payment from suppliers, customers and distribution.
They clean interior and exterior areas of the Store.
SWOT Analysis
We will use third party consultants to build our business concept and structures. We will together develop up chain, down chain of the company. We will determine our strength, weaknesses and leverage on opportunities.
Market Trends
The business is lucrative and highly competitive. There are many big players in the industry. The industry has seen a growth rate of 4.5% every year due to the development of well researched and innovative products.
The product range and choice have equally increased offering customers a wide range of products. An increase in spending power of women under 35 years has boosted the industry.
To reach customers Delight Beauty will use targeted marketing off-line and online. Our store would be located in areas with heavy human traffic. The choice of top brands will enhance our performance and offer competitive prices to customers.
Our Target Market
To reach our target audience we offer a wide range of products we also use electronic and print advertisement to reach potential customers.
We leverage on top brands and chain stores across the United States. Target market are college women, households, spinsters and business people. Others are tourists, people in the entertainment industry, corporate executives.
Our Competitive Advantage
Our competitive advantage is our community and family oriented approach to the business. We offer good customer service, quick delivery and visibility. The choice of location is very strategy to the success of the business.
The prices will remain competitive because of direct purchase from manufacturers. Other advantages are regular training of staff and hiring seasoned professionals. Our welfare package is second to none and wages commensurate with market trends.
Source of Income
Apart from the initial investment of the owners we will seek bank loans. The loans will be sourced to cover startup requirements. The loan would be long-termed, low interest rate of 5 to 10 years.
Sales Forecast
The sales forecast for first year is estimated at $150,000. The second year $280,000 and third year $600,000. This projected sales is based on many variables like consumer behavior and marketing.
Marketing Strategy
We will use electronic and print medium to reach potential customers. We will print flyers, posters, banners and billboards.
We will use television advertisement, radio and online resources. We will build a website to offer some products and drive sales through SEO and social media advertisement. We will contact households, colleges, corporate organizations.
Pricing Policy and Payment Option
The pricing strategy is based on marketing trends. We will offer competitive prices based on our bulk purchase strategy.
We would buy directly from manufacturers to offer best prices. Payment options are bank drafts, checks, online transfers. We will receive cash, mobile transfers and debit card.
Startup Expenses
The expenses are legal fees, business registration, insurance, tax. Others are marketing expenses, labor costs, product sourcing, rent, and promotional. The major expenditure is infrastructure and purchase of inventory. Total startup is estimated at 200,000 in Ohio.
Sustainability and Growth
Our growth strategy is to develop supply chain and build inventory. We will leverage on technology and experienced manpower.
The milestone are completing a business plan, opening a company account and business registration. Others are building a website, accepting online payment, effective social marketing.
More are securing startup capital, getting a good location drafting an employee handbook. We have successful recruitment of staff, securing operational license and partnership with top beauty product brands.
         Completing a business plan
         Opening a company account
         Business registration
         Building a website
         Accepting online payment
         Effective social marketing
         Securing startup capital
         Getting a good location
         Drafting an employee handbook
         Recruitment of staff
         Securing operational license
         Securing partnership agreements

How to Write a Perfume Line Business Plan

Interested investors looking to start a perfume line business need a business plan. The plan should cover every aspect of the business. This includes funding, location, labor, products and services.
A plan is ideal for loan acquisition and marketing purposes. Perfumes are in high demand and compositions are getting more technologically driven. Anyone can start a perfume line based on capital investment, equipment and knowledge of chemistry.
The company needs to formulate a safe, quality and certified product for the market. The business is very lucrative and highly competitive. It requires serious research, testing and development. Apart from the fragrance, packaging is very important to the total look. Here is a perfume production line business plan sample
Perfume Line Business Plan
Executive Summary
Graphic Fragrance a perfume and fragrance company based in New York. The products are high quality and targeted to middle and upper class individuals. The target market are new Yorkers, tourists and foreign markets.
Our product line is vast producing a variety of fragrance for our large market base. Our vision is to become a leading player in the perfume and fragrance industry. Strategically placed for success our goal is to hire highly qualified personnel to produce perfumes in line with our vision.
To ensure high quality we will use the best ingredients, equipment and carry out extensive testing. To get the best from our employees we will match and surpass salaries in the industry. The employees will also enjoy value added incentives, promotions and a good working atmosphere.
Our equipment would be sourced from the best manufacturers and leverage on cutting edge technology. This is to ensure high productivity, optimal performance and outstanding products. The maintenance department would carry out routine work to ensure maximum uptime in our production line.
Graphic Fragrance would work according to best practices obtained in the industry. We will ensure quality control methods and standardization to produce the best perfumes for our customers.
We will deploy effective customer services to ensure return patronage. And have a 24 hour hotline for enquires, orders and complains. This will ensure prompt modification of strategies to meet customer’s needs.
Graphic fragrance is established by Duchess Alba a seasoned entrepreneur with knowledge of beauty and cosmetology. She has a master’s degree in chemistry and worked in a fragrance company for several years.
Products and Services for Perfume Line
Graphic Fragrance offer a full range of perfumes for both men and women. The company would leverage on the expertise of perfume developers and our research and development department. We intend producing high quality perfumes for people who crave the best.
Our primary product are the different perfumes. However to increase profitability and income we will offer a diverse range of colognes, toiletries. The business will develop a franchise section for small business owners interested in selling our products.
Our Vision Statement
Our vision is to create amazing products and become a leader in the perfume industry.  We wish to dominate the market with strategic marketing, excellent customer service and products.
         Create amazing products
         Become a leader in the perfume industry
         Dominate the market
         Use strategic marketing
         Provide excellent customer service
         Sell quality products.
Our Mission Statement
Our mission is to get our products in every household both domestic and international. We wish to build a sustainable and profitable company. Good customer relations and marketing is an integral part of our business strategy.
         Get our products in every household
         Build a sustainable and profitable company
         Good customer relations
         Have an effective marketing strategy
Our Business Structure
Human resources is the most important aspect of any successful business.  We intend building capacity by hiring experience and highly qualified professionals.
The personnel are the purchasing manager, chemist, security guards and chief executive officer. Others are the accountant, human resources, drivers and marketing executive.
Roles and Responsibilities
Chief Executive Officer
The owner is the chief executive office of the company. She ensure every department is functional and oversee the company’s direction. The person communicates and directs the entire company structure.
Purchasing Manger
The purchasing manager’s duty is to communicate with vendors and procure. The role involves good interpersonal skill, preparation, and negotiation, supply execution. They work closely with the accountant to ensure cohesion in budgeting matters.
The Chemist
The chemist’s duty is the mixture and creation of fragrance. They develop formulas, test, analyze and create. They work within the best practices and laws of the land.
Marketing Executive
The job involves creating awareness of the products. They develop and implement marketing strategies to drive sales. They use different methods of advertisement like word of mouth, print and electronic medium.
Human Resources
The human resources department handles compensation, workers benefit and training. They ensure workplace safety, hiring and screening of employees.
Customer Service Executive
They work closely with the chief executive and ensure proper implementation of policies. The receive customers’ orders, ensures quick response and communication.
The job entails financial planning, budget execution and financial communication. They prepare the tax information, spending and ensures proper accounting.
Security Guards
The job of the security guard s to prevent unauthorized access to the facility. They deter threats and communicate with the local authorities.
The Truck Drivers
The truck drivers distribute the products to wholesalers and retailers. They are in charge of logistics, inventory delivery and maintenance of trucks.
SWOT Analysis of Perfume Line Business Plan
The SWOT analysis focuses on the strength and weakness of the company. It provides a clear picture of the challenges, suitability and sustainability of the company. The strength are the quality products, huge customer base and good customer service.
We will have highly trained professionals with years of cognate experience. We offer completive salaries and welfare packages for personnel. We will leverage on continuous training, effective productivity and huge selection of products to corner the fragrance market.
The weakness depends on economy, cost of production, utility charges. Others include serious competition, establishing relations, publicity and huge marketing cost. The treats are slow down in economy, emergence of new competition, difficulty in sourcing raw materials.
Market Analysis for Perfume Line Business Plan
 The Market Trend
The market trend points to a saturated industry with huge range of products. However only few brands live to their hype and the customers know this. They tend to use such products once and depend on quality truly tested products.
To ensure development of quality products we will engage in extensive research and development. We will deploy testing and standardization to achieve excellent results.
To ensure profitability we will develop a full range of fragrances that appeal customer taste. We will develop other products alongside the fragrance based on feasibility studies and customer surveys.
To ensure customer satisfaction we will develop different customer relation and participation strategies. To keep them updated to our products, prices and services.
Our Target Market
Our core mission is to produce fragrances for everyone. We will maintain quality and develop different sizes and packaging to meet competitive prices. This will ensure everyone has a choice from our full range of fragrances.
Our target customers are sporting personalities, business people young men and women. Others are celebrities, college students, middle age men and women.
Our Competitive Advantage
The industry is saturated and competitive.  Our competitive advantage is the quality of our products, experienced staff and effective marketing.
Others are our full range of products, customer service and community based programs. We will invest in cutting edge technology, social media marketing and an ecommerce store.
Sales and Marketing Strategy
Sourcing of Funds
The owner will invest 25% startup equity and seek loans for the remaining 75%. The owner will invest $100,000 and seek loans of $300, 000. This puts the total amount at $400,000. The investor will use private savings, borrow from friends and family. They can approach private investors, secure bank loan.
The milestone is business registration, incorporating a limited liability company. Others are tax, purchase of insurance, writing a business plan. More include carrying out a feasibility study, product development and execution.
Other milestones are recruitment of employees, opening a corporate account, developing different payment platforms, drafting supply contract agreement. The company needs to secure distributors, wholesalers and sales outlets.
         Business registration
         Incorporating a limited liability company
         Purchase of insurance
         Writing a business plan
         Carrying out a feasibility study
         Product development and execution
         Recruitment of employees
         Opening a corporate account
         Developing different payment platforms
         Drafting supply contract agreement
         Get distributors, wholesalers and sales outlets
The Sales and Marketing Strategy
We will sell a full range of fragrances developed by our chemists. Other products are cologne, toiletries, soaps and shampoos.
Sales Forecast
The demand is high and we intend meeting the customer’s needs. Estimated sales forecast for first year is $800,000, second year $1,400,000 and third year $3,000,000. These are projected figures based on current trends and the economy.
We will carry out extensive marketing to push our brand name. The marketing is to drive sales, meet our objective and enable growth and expansion. We will engage a third party to deliver an effective campaign.
We will advertise in local newspapers, beauty magazines and tourist areas. We will use online resources, social media marketing and blog posts. We will network with pageant organizers, develop community programs and use celebrity faces.
We will print flyers, posters, banners, billboards. We will provide discounts for regulars, promotions and free samples. The company would use radio and develop adverts for television. We will support popular beauty related programs and use branding.
Advertisement and Promotion Strategy
         We will advertise in local newspapers
         Beauty magazines and tourist areas
         Use online resources
         Social media marketing and blog post
         Network with pageant organizers
         Develop community programs
         Print flyers, posters, banners, billboards
         Provide discounts for regulars
         Use promotions and free samples
         Use radio and develop adverts for television
Our Pricing Strategy
To keep prices competitive we will develop different sized products. This will encourage customers to choose the size they can afford. Other strategies to keep price down include purchasing raw material in bulk and running an effective production line.
Payment Options
We will provide different payment options for customers. The options include cash payment, debit or credit card payment. We have Point of sale, checks, direct bank transfers and PayPal.
Startup expenditure are company incorporation, legal fees, line production machine. Others are rent, utilities, purchase of raw material, labor. We have insurance tax, packaging machine, marketing, transportation and storage.

How to Write a Catering Lunch Box Business Plan

Ester Catering will have an array of rich healthy lunch for both kids and adults. The menu would be specifically designs with have good nutritional quality and competitive prices. It will be modified regularly according to fast changing trends and customer preferences.
Product Description
Regulatory bodies demand good hygiene and quality of food related products. This is to provide best quality for both corporate and private clients.
The product ingredient list is sourced from the best sources and each box lunch meets recommended standards in the industry. The packaging is environmentally friendly and food served with best practices. We also offer corporate lunch boxes and buffets.
 Catering Lunch Box
Food Product Description
The menu list includes box lunches with fresh seasonal fruits like avocado. We have different types of sandwich and salads.  Sandwiches like red grapes croissant, Havarti dill and roasted beef. Smoked turkey, avocado, lettuce and tomato sandwich.
Others are chicken Caesar salad sandwich. Deli sandwich, pasta salad and cottage cheese. More are walnut, pear and goat cheese salad. We will also serve buffet lunches, salad bar with fresh toppings, fresh salsa and shells.
More buffet lunches are baked potato with toppings, different fruit desserts and macaroni salads. We will provide different types of lasagna bar, deli salads, platters of meat, chips French bread. We will modify meals to clients request and include vegan meals.
Other options are dairy free, low fat, freshly baked cookies. Included in the packaging is mayonnaise, deli mustard ketchup. Other accessories with the lunch pack are plastic fork, napkin.
The customer also has a choice of dressing from our menu list. The lunch package will also have branding on the top cover. We will include a choice of different fruit juices, soda or mineral water. There is a minimum order of ten lunch boxes and buffet lunches require prior 2 days order.
Food Choice
         Red grapes croissant sandwich
         Havarti dill and roasted beef
         Smoked turkey, avocado, lettuce and tomato sandwich
         Chicken Caesar salad sandwich
         Deli sandwich
         Pasta salad and cottage cheese
         Walnut, pear and goat cheese salad
         Salad bar with fresh toppings
         Fresh salsa and shells
         Baked potato with toppings
         Different fruit desserts
         Macaroni salads
         Different types of lasagna bar
         Deli salads
         Platters of meat, chips French bread
Print and Technology
We will promote through a dedicated website, social media page. Each package will include name of company, logo, telephone number and address.
We will print flyers, posters, signboard, billboards and banners. Other promotion is through radio and television advertisement. We will increase awareness through local newspaper advertisement.
Sourcing and Technology
We will source our products directly from farmers or the local grocery stores. To offer competitive prices we will purchase in bulk. We will use qualified staff and part time staff.
To increase our customer base we will use an online store targeted at our immediate demography. We will process both online and offline orders through phone orders.
Growth and Expansion
The company will accommodate growth with increase in locations and delivery bikes.
Market Analysis and Summary
Small and medium enterprises are the driving force of most economies. This is not different in Utah. Ester Catering will accommodate about 15 workers both full and part time staff.
The food delivery business is in huge demand and highly competitive. However Ester catering will carve a niche through fast, efficient and quality service. The moderately large community provides excellent opportunity for lunch box catering services.
According to recent survey the community is under serviced by restaurants and fast food outlets. In addition a growing corporate presence with longer working hours and lunch meeting.
Market Segmentation
Ester Catering is community based with corporate responsibility. Our customer base is segmented into three sectors. We offer commercial catering to corporate clients, private individuals and local clients.
We cater to board meetings, counseling center meeting, director and miscellaneous meetings. We expect an average of 25 to 50 people in each meeting. Other customer base are private sector offices, government offices, college students and non-profit meetings.
         Corporate clients
         Private individuals
         Local clients
         Private sector offices
         Government offices
         College students
Market Needs
There is a consistent need for quality and healthy food. This simple fact guarantees regular patronage because food is an essential service.
The industry is highly competitive thus our unique niche box lunches. The local populace is large enough for sustainability, profitability and growth.
The food is prepared on-site on customer’s request. The food are packaged, loaded in coolers and transported by motorcycle riders. Ester catering would operate as a restaurant or café. We will employ both full and part time workers.
Growth Strategy
Our growth strategy is based on provision of quality food and efficient service. We will leverage on advertisement, online resources and promotional.
The company will build awareness through community programs, satisfied customers. We offer good value, branding and uniform delivery riders.
         Food quality
         Efficient service
         Online resources
         Community programs
         Satisfied customers
         Offer good value
         Uniform delivery riders
The funds is raised by the business owners Josh and Joni They each hold 50% of the business and seek to borrow more startup funds.
They will invest $100,000 and seek loan of $200,000. The duo have extensive experience in the food and catering industry. Both individuals are chief chefs in different restaurants.
Pricing Strategy
The lunch boxes and buffet will be price competitively based on current demands. The price is for buffet differs based on order and packages are served singly or accompanied with a beverage.

How to write a Fast Food Business Plan

Executive Summary
Frankie’s J is a fast food outlet with a franchise format. Founded by four men the company priority is to create quality food.
Marketing Analysis Summary
The objective is to become a destination spot and gain a share of the market.  Our main goal is to run a successful fast food outlet. The key to success is innovation, conservative approach and high quality products.
We intend using targeted marketing and sell a variety of products. Fast Food business is profitable in Nicaragua and there are franchise opportunities. However food spending accounts for 40% consumer expenditure.
Our target customers are low to middleclass, family units and young adults. The target age group are those within the age of fifteen and forty eight.
The market analysis covers young Nicaraguans, workers and tourists. The customer base are those with active lifestyle who enjoy food and socializing.
 Fast Food
Target Market
         Young adults
         Middle class
         Family units
Company Ownership and Startup Requirements
The company is owned by four men in a ratio of 25% each. Startup requirements are legal, rent, furniture and interior. Startup requirements are packaging, stationary, kitchen and fixtures.
The company will serve a variety of food like French fries and meat pies, sausage rolls and cakes. We will open every day and provide a variety of food. Sales forecast per unit sales would include fast food, beverages and merchandizing.
Strategy and Implementation
Within two year we would open another outlet and build capacity.  Branding is an important aspect of our business strategy. Others include quality products, marketing and competitive pricing.
Competitive Edge
The competitive edge will leverage on innovative packaging, quality products. The company will use quality ingredients, highly trained staff and offer a good selection of food.
Frankie’s J will use promotional material, merchandizing, and coupons to drive patronage. Other marketing strategy are printing of flyers, posters, banners, billboards.
More marketing include brochures, signage boards, television and newspaper publications. We will use direct mail, local magazine publications and our web page.
Sales Strategy
The location is very important to the success of the business. The location is in highly trafficked area with ample parking. The store is estimated to make $200,000 per year. Peak sales periods include holidays like Christmas, mothers day, children day and valentine.
Pricing Strategy
The prices are similar with those prevailing in the market.
Web Plan Summary
The company will leverage on web advertisement and social media Ads. Web marketing would use adwords. SEO, link building, geo targeting.
Management Summary
The 4 owners will share the management responsibilities. The organizational structure are personnel, human resources manager and purchasing manager. Others are marketing manager, kitchen staff and administrative staff. Other personnel include busboys, cashier.
         Human resources manager
         Purchasing manager
         Marketing manager
         Kitchen staff
         Administrative staff
Financial Plan
The private owned shares is divided equally between Rob, Daniel, Jacob and jones. After five years the company would be listed on the stock exchange.
Startup Funding
The 4 founders have invested a total of $100,000 each. This equates to startup capital of $400,000 shared 25 percent each. Startup funding include assets to fund and Expenses to fund.
Funding Requirement
Funding requirements are additional cash raised, non-cash startup assets. Others are startup cash required, cash balance.
Liabilities and Capital
Liabilities are current borrowing, current liabilities, account payable and long-term liabilities. The planned investment is shared by the 4 shareholders.
Break–even estimates of unit sales per month $8,000. The monthly revenue break-even are average per unit revenue, estimated monthly fixed costs and average variable costs.
Projected Profit and Loss
The business is very challenging and capital intensive. There is huge completion from other fast food restaurants. To profit we will use aggressive marketing, advertisement, promotions, coupons and discounts.
Expenses are payroll, depreciation, marketing, utilities and promotion. Others are new location setup. tax incurred, interest expense.
The projected balance sheet reflects cash, long term assets and accumulated depreciation. Assets covers account payable while liabilities is retained earnings, paid- in capital.