Baby Boutique Business: How to Start a Baby Boutique Business


The trade in children wears is a billion dollar venture with many players. The reason for the proliferation of businesses that target toddlers is increasing daily.
Astute entrepreneurs looking to cash-in on this growing trend could lead to financial freedom. Interestingly the small outfits attract premium price much higher than regular adult’s cloths.
Other niche areas that attract huge earnings are children toys, baby wear and accessories. Parents are more emotional and illogical when purchasing children’s wear.
They want their kids to look good as a reflection of their own style. This is a growing trend among celebrities which opened the door for children couture.
Baby boutiques are fast becoming a viable business template, earning the investor huge profit on their investment. The major advantage is that cloths business is not seasonal or subject to climatic conditions and difficulties faced by other ventures.
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Baby products and services are constantly evolving with parents’ needs and wants. A baby boutique provides valuable services such as baby cloths, shoes, hats, toiletries and socks. Other things you can find in an upscale boutique are baby creams, soaps, pampers and accessories.
To succeed in this business you need to study the prevailing trends in your immediate environment. Find a strategic location, create an aesthetically beautiful store and apply proper management skills. 
Important elements to success are good marketing skill, visibility, quality items and proper branding. A baby boutique business is moderately challenging because you need lots of finance.
Other things are fashion knowledge including careful planning. Here are some ideas on how to open a baby boutique.
Planning
The venture needs strategic planning to have any chance at profit taking. The reason is because there are many businesses selling baby cloths. First carry out a feasibility study to have a clearer view of the viability of the project in your locality.
The community, resident’s age group and financial earnings could impact positively or negatively on your profit margin. Old neighborhoods tend to have a large number of retirees and the aged.
This demography has stopped having children and their children are adults living somewhere else. Locating a baby boutique in such an area is challenging and might fail.
The best locations are new residential areas with young new couples starting their journey. Study the age demography of the people in the area you want to operate by carrying out a survey.
Select a Niche
You need to select a niche for your baby boutique to focus and specialize on the sector. There are many niche groups such as edible toys and organic baby clothing’s.
 Others are accessories such as wristwatches, gold chains, bangles, designer’s cloths and second hand cloths. Your boutique could sell wholesale or retail depending on your business template.
Write a Business Plan
Having a business plan is not mandatory to start this business.  However one projects product, staff and management requirements. It also helps understand funding needs and future projections for the business.
Branding your Corporate Identity
Like other business ventures you need to register your business as a sole proprietorship or a limited liability company. You might need a trading license and local government permit.
Your corporate identity is very important especially the name of the enterprise. Find a fun and memorable name that best describes your establishment.
Parents and kids identify with hip trending brands and names. A good descriptive name gives your enterprise a little leverage over a generic name. You might need a reseller permit, employer identification number and tax permits.
Funding
Startup capital depends on the size of your enterprise. High brow areas are expensive and add to the cost of your operation.
You can use target savings by putting aside funds dedicated to starting this project. You might need soft loans from friends and family or bank loans. Securing a bank loan is difficult without any prior knowledge of the business.
If you don’t mind having a business partner to share your vision try a partnership arrangement. However, boutiques are best suited for one man businesses than partnership arrangements.
Other methods include joining a cooperative society or seeking a core investor.
Business Premises
The location you choose will make or break your business venture. To jump start your enterprises lease a shop in a very visible location.
Ideal locations are close to maternity wards, large shopping malls, business districts and urban areas. Others good locations are new residential areas and at designated baby markets.
More ways to sell your baby wears is online, open market, baby care events and flee markets. Once you have selected a niche and found an ideal location design you store.
Use the services of an interior designer to create an attractive store. The design should be practical, fun, provide easy navigation and aesthetically pleasing to the eye. Choose color theme carefully to reflect your company’s brand and image.
Storage
It is not practical to showcase your entire stock so you need adequate storage. You can store your inventory onsite or at home.
Before you spend on a storage facility make sure it’s secure from theft, rodents and insect infestation. To avoid stale smelling wear make sure the storage facility is well ventilated.
You can arrange them in labeled boxes or shelves according to groupings.
Buying the Merchandise
Purchase your stock wholesale to reduce cost and increase profit. Only buy quality cloths from trusted sources. If you have the funds and artistic flare create your own in-house designs.
Creating your own designs is more profitable that purchasing wholesale. Combine the two and you are looking at a highly profitable enterprise.
Contact jewelry makes, toy makes and network with major players in the industry. And remain abreast of changing trends by joining retail associations for insider tips and advice.
Online Store
You can sell your goods online via a website or blog. Statistics show that businesses that embrace online commerce do 30% more business than those without websites.
To get online buy a hosing plan including a domain name. Build your website and add images of the outfits you sell. Include a shopping cart, prices, discounts and shipment details.
Promote you Enterprise
Baby boutique business is very competitive so you need lots of visibility. Place advertisements in Newspapers and baby couture magazines. Offer lots of discount sales by using ingenious promotional gimmicks such as ‘Buy 3 Get One Free’.
Other promotional tools are coupons targeted at places such as kindergarten schools, daycare centers and maternity wards. You can also use print and electronic media to reach customers.
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