Frozen Fish Business: How to Sell Frozen Fish for Profit

frozen fish
Frozen food stores primary function is to refrigerate the meat for later date sales. The business is very lucrative and they sell based on kilograms.
 Startup capital is low depending on the business format and size of your enterprise. Frozen fish sellers purchase stock directly from vessels or from fish wholesale markets. 
Another source includes major fish companies in your locality. Before launching your business you need to understand what it entails to sell frozen fish.
Determine the Type of Frozen Fish
The most important aspect of the business is determining the type of fish to sell. There are a huge variety of choices so making the right one is crucial to the success of your enterprise.
The best way is to focus on what people in you immediate community loves to eat. Although people have different tastes there are some choices that attract more patronage.
A good way is to select the three top fish favored by customers in your area. For example in my locality they love Titus, Mackerel, and Croaker fish.
Other types they favor are ladyfish, tilapia and catfish. Catfish are usually sold live while the others are sold frozen.
Stocking only popular fish is the best business strategy. This reduces the storage time and allows quicker turnover.
Source the Fish
As mentioned earlier you need to stock popular fish. Many frozen fish mongers buy directly from major distributors of frozen fish.
Others purchase their stock from fishermen. Secure a reliable source for your frozen fish supply. Once you have a major distributor or wholesaler the supply end is covered.
Things that Affect cost of Fish
The fish market is highly regulated and the product attracts tax. The frozen fish seller needs to factor tax, cost of transportation and refrigeration. You need to pay for utilities, equipment, leasing a property and labor costs.
The main equipment you need is a high quality freezer. The freezer is the bedrock of the frozen fish business.
Purchase appropriate freezers and store only the same type of fish in one freezer. There is nothing wrong in putting them in the same freezer.
However the first suggestion provides faster and easier access to the product during a sale. Other equipments you need are weighing machine, sharp knives for cutting and packaging material.
Locating the Frozen Fish Business
The ideal location is close or within an open market. Another good location is beside a grocery store, restaurant or supermarket. The location should be visible and have lots of foot and vehicular traffic.
Funding the Enterprise
You need moderate funds to start a frozen food business. You can source funds from cooperative societies or micro finance banks. Why not try to save judicious through target saving or borrow money from friends and family.
You need moderate marketing to sell your fish. Since your business is community based print media is the best choice.
 Create big signage boards, flyers, billboards and handbills. Print complementary cards, brochures and banners for maximum visibility. You don’t need newspaper advertisement because that will be overkill.
Website Building
If you are inclined to build a website it should be targeted to your locality. Frozen food is perishable and hardly stands extensive transportation or movement.
Focus your business on local markets, individuals and food related businesses. Frozen fish prices are also regulated to accommodate uniformity in prices.
Make sure your prices are competitive and your frozen fish fresh. Avoid long storage periods or defrosted fish.
A small frozen fish enterprise needs a maximum of two members of staff. The staffs are basically sale personnel who handle purchase orders.
Frozen fish business does not require serious skills. The knowledge you need revolves around inventory, purchase and sales.
Register the frozen fish business as a sole proprietorship. Then obtain a trade license and tax cover. Make sure your frozen fish conforms to health department safety protocols concerning food items.How to start a Frozen Food Business


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