Mango Export Business Plan

Commodity export business is highly lucrative and moderately challenging. There are lots of produce to choose.
Common produce are dates, yam, potatoes, onions and vegetables. Others are floral products, tomatoes, grapes, and mango.
Mango is a commercially viable, highly sort after fruit.  Mango exporters should target high price end markets.
Things to consider as an exporter are pre-harvesting, infrastructure, regulatory policy and marketing. The pre-harvest covers certified product, farming technology and crop economics.
The infrastructure concerns logistics, business plan and trade policy. Commodity exporters are bound by trade policy/regulations, pre-shipment inspection including quality standardization.
Marketing involves finding new markets, branding, and attracting foreign investment. You might need to establish an overseas office to carry out effective marketing.
Why Mangoes
Agricultural exports account for billions of dollars of sales worldwide. Agricultural crops are a major contributor to the GDP of most countries. Fruits and vegetable farming is a major employer of labor especially in developing countries.
Mango is a tropical fruit that has high economic value due to its many applications. The delicious fruit is seasonal and a single tree can produce hundreds of fruits each year.
Mango Derivatives
Mangoes have huge commercial value because of its different applications. Mangoes can be eaten raw, boiled, juiced or introduced in fruit salad.
More products obtainable from processed mango are canned fruit, mango pulp, nectar, fruit sauce and glazing. Other derivatives include yogurt flavoring, ice cream flavor, dried sliced mangoes and the popular mango juice.
  • Canned fruit
  • Mango pulp
  • Nectar
  • Fruit sauce
  • Glazing
  • Yogurt flavoring
  • Ice cream flavor
  • Dried sliced mangoes
  • Mango juice.
Top 10 Mango Exporting Countries
The top ten mango exporting countries are Brazil, India, Mexico and Peru. Others are Haiti, France Guatemala, Pakistan, Netherlands and Philippines.
Mexico, Philippines, Pakistan, Brazil and India account for over 75% of mango exports. There are other countries that export mangoes such as Malaysia, USA, United Kingdom and European Union.
Export Countries
  • Brazil
  • India
  • Mexico
  • Peru
  • Haiti
  • France
  • Guatemala
  • Pakistan
  • Netherlands
  • Philippines
  • Malaysia
  • USA
Mango Production
Over the years there has been a significant increase in mango production worldwide. The fruit comes in various verity, shapes, taste and sizes.
Exporters should concentrate varieties popular to the export destination. You need to take into account that maturity and harvesting period differs in each country.
Top verity of mangoes include Pico, Kent (South Africa) , Julie (West Indies), and Carabao (Kenya). Others are Amelie, Tommy Atkins (Mexico), Alphonso  (India)  and Chaunsa.
Types of Mangoes
  • Pico
  • Kent (South Africa)
  • Julie (West Indies)
  • Carabao (Kenya)
  • Amelie
  • Tommy Atkins (Mexico)
  • Alphonso  (India)
  • Chaunsa.
Marketing Mangoes
There are 3 marketing options open to investors. They could play in the domestic market, process the fruit or export the product. Selling to the domestic market involves picking the fruit, grading, packaging and transports to wholesaler or retailer.
The export marketing goes similar channels such as picking, grading, packaging and transport. You then collect he product from wholesaler and re-grade, repackage, store and transport.
The mode for transportation is via air or sea. The exporter could also process the fruit according to customer’s specification. Processing is done by washing the fruit, waxing, grading, cooling, storage and later transportation. The cargo is then shipped according to importers requirements. Top sales outlets for mango merchants
Farmers, wholesalers, retailers and exporters have many options when it comes to sales. Sales outlets include street vendors, supermarkets, restaurants and food processors. More are grocery stores, malls, fruit juice producers and residential homes.
Pricing
There is a huge difference in mango prices based on size and specie. This is usually based on quality, size and farming technique.
Things that impact price are transit period, damage and packaging. Internationally accepted size of mangoes should weigh between 400grams - 600grams. The pulp to seed ratio is also a determinant.
Export Challenges
There are a few things that impacts negatively on export markets. Increase in freight charges, unavailability of containers, hidden charges and transit offloading. Others include blemished mango, small size, poor storage facility and packaging.
  • Increase in freight charges
  • unavailability of containers
  • hidden charges
  • transit offloading
  • blemished mango
  • small size
  • poor storage facility
  • packaging
Licensing and Registration
Register your business as a limited liability company. Then insure your goods and obtain tax identification number.
Certification includes grading and quality control, pre-shipment inspection and full compliance to international provisions. Label the packaging with detailed information on type of fruit, weight and date of packaging.
Pre-shipment inspection is important if you want to maintain quality and avoid export rejection. Minimum quality parameters are acidity of 0.45%, total sugars 13% and TSS 15%.
Other provisions have to do with uniformity, packaging, post harvest treatment and identification. Others are nature of produce, origin, commercial specifications and quality certification.
Product Certification
  • Uniformity
  • Packaging
  • Post harvest treatment
  • Identification
  • Nature of produce
  • Origin
  • Commercial specifications
  • Quality certification.
  • Pre-Shipment Hygiene
Grades and Quality Standards
Grades and quality standards define the provisions acceptable in the export market. The mangoes are divided into 3 classes according to the quality.
We have extra class mangoes with superior quality, glass grade 1 good quality and class grade 2. The fruit should be whole, firm, clean and fresh.
Other requirements are no-black stains, bruising, abnormal moisture or foreign smell. The produce should be free from pesticides, foreign matter, rot or trails. The fruit should show satisfactory ripeness and withstand handling and transportation rigors.
Business Plan
Write a mango export business plan and carry out a feasibility study. The business plan should contain the under listed.
  • Business overview
  • Executive summary
  • Product overview
  • Mission statement
  • Vision statement
  • Business structure
  • Management
  • Marketing
  • Funding
  • Sales forecast
  • Pricing and payment
  • SWOT Analysis
  • Profit/Loss accounting


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