Saree Making Business Opportunity

The saree is an Indian garment draped over a shoulder, baring the midriff of the individual. The elegant fabric is worn by Indian women and sometime wrapped around their ample waist.
Worn alongside a petticoat and tight fitted short sleeve blouse, it creates a striking silhouette of grace, sophistication and elegance. A typical saree length depends on the cloths maker and is usually 8-9 yards long.
Top Saree Wearing Countries
The garment is very popular in and outside India subcontinent. Other countries that have their own tradition variations are Cambodia, Philippines, Thailand and Pakistan. Others include Bangladesh, Sri Lanka, Nepal, Myanmar, Malaysia and Laos.
  • India
  • Cambodia
  • Philippines
  • Thailand
  • Pakistan
  • Bangladesh
  • Sri Lanka
  • Nepal
  • Myanmar
  • Malaysia
  • Laos.
Types of Saree
The traditional garment is popular not only in the Indian subcontinent but worldwide. Designers have created different varieties that cut across central, eastern and western and northern India. Modern saree are found in the United States of America, United Kingdom and many Asian countries.
Saree Styles
You find many types of saree in Karnataka, Andhra Pradesh other areas with different variations are Tamil Nadu, Kerala, Telangana and Maharashtra.
Typical saree in theses regions are maradaka silk, kannur cotton, kasaragod saree, mysore, chirala sarees and maheshwari.
  • Karnataka
  • Andhra Pradesh
  • Tamil Nadu
  • Kerala
  • Telangana
  • Maharashtra
  • maradaka silk
  • kannur cotton
  • kasaragod saree
  • Mysore
  • Chirala sarees
  • Maheshwari.
Saree Fabric
Ancient depiction of the outfit was made from cotton material and indigo dyes. Modern saree are made from cotton, silk, tie-dye fabric.
The fabrics are draped in different fashions such as the nivi style, Guajarati common in Pakistan, Nepal sari and Madisar. More styles are the Khasi, Assamese, Kombi style and Kodagu style.
  • Cotton
  • Silk
  • tie-dye fabric
Saree Designs
The versatile fabric is made into different designs for the open market. An entrepreneur can leverage on the popularity to make good money.
Top designs include the baluchari saree made from traditional silk, Applique plain cotton fabric and saree fabric with embroidery. Other opportunities for astute investors include the chikankari and floral traditional fabric.
More include the trendy katha stitched design and designer taint saree composed of mirrors, beads and intricate embroidery.
More designs are sheer net saree worn in social gatherings, mirror work saree, kundan beaded and embroidery saree including kota designer saree.
saree making
By Prakhar Chaudhary (Own work) [CC BY-SA 4.0, via Wikimedia Commons
Decide on the Type of Saree
An entrepreneur interested in the garment needs to decide on the type of fabric. He could choose to work with silk, cotton or tie-dye fabric.
Focus on popular brands such as occasional wear for quick turnover. Create fabrics within a price range for luxury saree or plain sarees.
A luxury saree could sell from Rs10, 000- Rs 30,000 while a plain one goes from Rs 400-Rs 3000. Make sure you define your target demography either luxury cloths or retail. You need to also decide if you want to sell wholesale, retail or manufacture the fabrics.
Open a Store
You need to open a store to reach potential customers. The storefront should be in a busy area with heavy pedestrian traffic.
You need a parking space, beautifully designed store, staff and storage facility. If you want to go into retail/wholesale make sure you source fabric from reputable manufacturers.
Write a Business Plan
Write a saree business plan and carry out a feasibility study. The study should focus on popular brands, price, best location and customer preferences.
The business plan should highlight business structure, management, product, future goals, and mission and vision statement.
Legalities
To start a saree shop you need a trade license or manufacturer’s license. The fabrics are subjected to value added tax and you need insurance. Other legalities are incorporating the business as a sole proprietorship or LLC.
Marketing
The outfit is popular in India subcontinent with the largest market. Competition is high, however uniquely designed fabrics sell fast.
 Manufacturers need to produce elaborate designs and embroidery work to attract patronage. Major customers are boutiques, shopping malls, retailers and cloths shops.
Office sarees are popular and attract huge patronage. Same applies to weddings, religious occasions and social gatherings.
How to Open a Saree Store Aboard
Write a business plan and research your demography. Find a good location and apply for employer identification number.
Then contact local authorities and familiarize yourself with state licensing. Contact saree manufacturers for inventory, purchase and advertise your store.
Build a website to gain more customers and use online traffic generation techniques targeted at your customer demography.
  • Write a Saree Business Plan
  • Carry out research
  • Contact dealers
  • Open a shop
  • Choose a niche
  • Get employer identification number
  • Secure trade license
  • Advertise your products



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