How to Become a Coca Cola Retailer

Coca Cola is a premium soft drink enjoyed by people around the world. The dark colored carbonated water is consumed for leisure, at parties and during meals. Millions of tons of the beverage are sold annually and the company has a vast network of distributors.
According to reports the Coca Cola Company has over 3,500 beverages sold in 200 countries. The company primarily produces beverages as syrups and bases while independent bottling partners manufacture and distribute the product.
Coca Cola Company is a premium brand that is sustainable, innovative and has a long history of performance. Leveraging on the brand provides investors an ideal partner for sustainable growth and development.
Coca Cola Company Products
The giant of industry produces different kinds of products. Apart from syrups and bases they produce energy drinks and fruit drinks. Others are frozen beverages, tea, juice drinks, diary products and coffee.
woman drinking coca cola
Coca Cola Products
  • Syrups
  • Bases
  • energy drinks
  • fruit drinks
  • frozen beverages
  • tea
  • juice drinks
  • diary products
  • coffee
Decide on Products
You need to find the products that fits into your business plan. The products of choice should be popular in your locality and sort after.
Study other suppliers in your area and understand which type of products they sell. Study the market, find Coca Cola products and visit the local bottlers in your country.
Visit the company’s public relations department for information on supply and distribution of their products. You should also visit the Coke Solutions website for more information.
Coca Cola Distributorship
As an established brand it is most likely they already have distributors in your area. Top level distributors have an exclusive contract with the parent company.
However smaller distributor channels are always important to the major stack holder. Some of their product might require representation in your locality. Retailing soft drinks is much easier because you network with distributors and suppliers.
Establish a Business
Before approaching the company you need to establish a business. The business should be focused on retailing of supply of beverage products.
Rent an official residence with appropriate storage facility. Register the business as a limited liability company or sole proprietorship. An ideal location is newly developed areas with very little Coca Cola presence.
Familiarize with Coca Cola Policies
You need to understand the working of the company. Therefore familiarize yourself by gaining information from their website. Suppliers need to comply with certain provisions.
Requirements of suppliers cover anti-bribery policies, prohibition of cartel activity and suppliers code of conduct. Others are suppliers guiding principles, trade sanction policy including terms and conditions.
The company’s website also provides information on how to build your business and establishing a partnership.
Apply
Visit the Coke Solution website and fill the New Business Request Form. The form details include your business name, business type, opening date and contact information.
Once you have filled the form submit and wait for response. A company representative would contact you and offer further insight.
Once your company is approved you gain access to their products and promotional tools. Strict compliance to their policy and terms of service is mandatory.

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