How to Start a Profitable Restaurant Business

The restaurant business is highly lucrative that is why you see a large number of establishments. However running a successful one is very challenging. The workload is frightening and there are serious government regulations.
To start the business you need funding, proper equipment, qualified staff and a good menu. Other requirements are ideal location, advertisement and business registration.
How to Start a Profitable Restaurant Business
Business Plan
Write a restaurant business plan and carry out a feasibility study. The plan should focus on business structure, location, staff and uniqueness.
Write your mission, vision statement and include future goals and growth potential. You can write the plan yourself or hire an expert. Other ways to get the plan is by using a template or online resources.
  • business structure
  • location
  • staff
  • uniqueness service
  • type of food
  • mission statement
  • vision statement
  • future goals and growth potential
restaurant
Funding
The amount of funds you need for your restaurant depends on many factors. Common determinants for startup include location, size of shop, and type of furnishing.
Others involve equipment, stock, and number of staff. More are rent, geographic location and taxes.
You can start a small restaurant in a middle class area with less than $3000. Secure funding through personal target savings or borrow from family and friends. You could approach a micro finance banks for a small loan.
The Restaurants Location
Finding the right location is very important. The location dictates the type of clientele you will attract. You can’t build a top class restaurant in the ghetto or vise versa. Carefully select the location based on the type of food and services.
Registration the Restaurant
Register the business as a sole proprietorship or limited liability company. You need health/liability insurance against workplace accidents and litigation.
File a tax identification number and pay state levies accordingly. Before you open the doors your restaurant must pass a health and safety inspection. They will inspect the freshness of the food, kitchen environment and utensils.
Furniture
The amount of money you spend on décor is up to your. However you need tables, chairs, cash register, welcome counter, table cloths.
Others are interior decorations, flowers and fixtures to present an enduring ambiance. Avoid going overboard with the décor because the main attraction is the food.
  • Tables
  • Table cloths
  • Chairs
  • cash register
  • flowers and other fixtures
Restaurant Equipment
Install basic kitchen equipment like oven, cookers, burners and refrigerator. More are pots, pans, cups, plates, napkins spoons and cutleries. You need a freezer, storage facility and other kitchen implements.
  • Oven
  • Cookers
  • Burners
  • Refrigerator
  • Pots
  • Pans
  • Cups
  • Plates
  • Napkin
  • spoons and cutleries
  • freezer, storage facility
  • kitchen implements
Menu
Develop a menu along the type of meals you wish to serve. A good way is to write a simple menu and slowly add your personal twist.
Make sure the food is in line with your customers expectations. Restaurants near offices should develop the menu to cater for officer workers.
Marketing
Not much marketing is needed if your restaurant is in a busy area. A common marketing strategy involves flyers, posters, banners and sign boards.
You could spread the word on social media, use online advertisements, classified websites and directories. Another way is to build a website and target your demography. Use google places and Adwords to drive traffic to your site.

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