How to Successfully Sell Advertisement Space on Your Website

Selling advertisement space on a website could provide a huge revenue stream. However not every site is suitable for advertisement.
The property needs to conform to different requirements such as high traffic, niche and quality content. The business plan and objectives would determine if advertisement is the best option.
Different Monetization Methods
Some websites are built for eCommerce or drop shipment. Others are content website or blog. No matter the template along the line the administrator would consider different monetization options.
They can develop their own products or sell third party products. Other methods include affiliate programs, eBook sales and online courses. The primary way webmasters earn revenue is through advertisements.
  • Sell your own products
  • sell third party products
  • affiliate programs
  • eBook sales
  • online courses
  • advertisements
advertisement spaces
Way to Serve Advertisements
There are three ways to serve advertisement on a site. You can use banner ads powered by affiliate programs or advertisement networks. The advertisement networks are the most common method used by webmaster.
The third method is selling advertisement space directly to customers. The common models are CPM, CPC and CPA.
Affiliate Advertisement
A webmaster could decide to signup as an affiliate. The affiliate is then given a special URL per product for effective tracking.
The cookies track any user that clicks the advert for a specified period. The tracking period is usually 30 or 60 days. Once a purchase is made the affiliate earns a small percentage.
Most affiliate sites provide banners of different sizes for affiliates. Popular sites that offer affiliate opportunities are Amazon associate, eBay and many host providers.
Advertisement Networks
There are many ad networks but the most popular is Google Adsense. A website with adsense earns when someone clicks on the banner. There are strict guidelines and any infractions could lead to an outright ban.
 A list of advertisement networks is media.net, Ad Maven, Adbuff and Infolinks. Others are Recontent, Undertone, AdBlade and Adsense.
List of Some Advertisement Networks
  • Adsense
  • Media.net
  • Ad Maven
  • Adbuff
  • Infolinks
  • Recontent
  • Undertone
  • AdBlade
Direct Sales
If you have huge traffic you can sell advertisement directly to companies. This method is highly profitable and simple.
You offer advertisement space and set your own prices. If you have adsense on the site make sure your adverts are easily differentiated.
Things to consider before selling advertisement space are reasonable traffic, comprehensive statistic of site performance and charges. You can prepare a contract, accept payments and find potential advertisers.
How Webmaster Earn from Advertisement
Webmasters earn from banners on their site. The site should generate huge traffic to become profitable.
The advertisements are usually banner ads and placed at strategic locations. Common locations are header, side bar, footer or within the content of the site.
The banner ads are either context and image or only context. The sizes of banners also differ from skyscrapers to smaller ads. There are three ways banner ads work, pay per impression, pay per click or pay per sale.
Affiliate networks offer subscribers a fixed percentage for every sale. Cost per Mile are based on Impressions and estimated at 1000 impressions for $0.25. There are also pop up advertisement, link advertisement and referrals. 

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