How to Start a Makeup Artist Business in Nigeria

The makeup industry is a billion dollar industry. The business is very lucrative and competitive. There are thousands of cosmetic products, brand names and cosmetic companies.
Before starting the business you need training or mentorship. Study at an institute of cosmetology or become an apprentice. Increase your knowledge through books, symposium and training workshops. You also have to get acquainted with FDA regulations and join an association.
makeup artist
Starting a Makeup Business
Licensing
Get a business name and incorporate as a sole proprietor or LLC. Join a local association and get certified. There are also food and drug regulations guiding the enterprise.
Organize your Finances
To succeed you need to organize your finances. Make sure you create an account separate from your personal account. The business should be able to accept credit card payments, cash or direct transfers.
Keep track of your receipts, invoices, tax and inventory. You can start a small makeup business with N200, 000. This sum includes N120, 000 lease for one year and makeup paraphernalia.
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Create a Price List
You need to decide on how much to charge your customers. Things that affect pricing are location, rent, utility bills and transportation.
Your charges could be based on per hour bases or full day work. Other charges must reflect outcalls and special requests. The prices should reflect your professional brand image and services.
Makeup Kit
Even if you have a makeup studio you still need a handy makeup kit. The kit is perfect for outcalls and home visits.
Things you need in the kit are 7 layers makeup set that has powder, lipstick, blushes and eye shadow. It should come in a shoulder bag with adjustable dividers. Other tools are disposable eyelash brushes, foundation, concealer and a brush set.
List of Items in Makeup Kit
There are some basic essentials to have in your mobile kit. Make sure the kit has tools such as sponges, tester, and glue. Include eyelashes, curler, tester wands and spatula.
The kit should have false lashes, skin care lotion, eyeliner and lipsticks. Others are setting powder, blush and lip gloss.
  • Primer
  • False Lashes
  • Eyeliner
  • Mascara
  • Blush
  • Setting Powder
  • Liquid Foundations
  • Full Brush Set and Brush Cleaner
  • Lipstick
  • Skin Care 
  • Start a Cosmetic Business
Makeup Artist Portfolio
As a makeup artist you need to create a portfolio. The portfolio highlights your work in a visual way. It expresses your talent and credentials similar to a resume.
To develop a portfolio engage a dozen models and a professional fashion photographer. This is because it takes time to apply makeup and you want to round up the session in a single day.
This would invariable reduce cost of hiring models, studio time and photographer. It is mandatory you use professional models and photographers to get the best results.
Get Social
You need to have a social media presence. This is because many makeup artists get jobs through this channel.
Join Facebook and create a business page. Add your website URL and use Facebook advertisement to drive traffic to your website.
Build a Portfolio Website
A makeup artist without a website is like a sailor without a ship. Make sure you choose a good domain name and host provider.
Your website should have a premium template and easy navigation. Add your model pictures, description, blog posts and location.
Include your telephone number, email address and services. Drive traffic to your website through social media channels and online advertisement. Use classified websites, yellow pages and directory submissions.
Marketing
The makeup business is tough and challenging. You face serious competition from established brands and freelancers. You need to develop a marketing strategy and work within a budget.
Use flyers, posters, banners and billboards to create a buzz around your services. Use television advertisement and Adwords. To increase patronage offer regular clients discounts and promotional products.
Network
It is essential you network with industrial players. Focus on spas, beauty salons, fashion outlets and supermarkets.
Contact hair salons, event organizers and photographers for referrals. Use word of mouth and distribute your business cards. Contact wedding planners and build trust.

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