Deli Restaurant: How to Start a Delicatessen

A delicatessen is a commercial establishment that serves specially prepared food. The name also refers to a retail store that sells a selection of local and foreign foods. A deli is sometimes a combination of restaurant and a grocery store.
It became popular in America mid 1800s in New York. Delicatessen are found in Australia, Germany, Canada and United States of America. In Europe they are regarded as gourmet food stores.
They usually have a huge selection of salads, eggplant dishes, potato meals, pasta, shrimp and chicken. The business is very lucrative with serious competition. An investor needs adequate capital, good location and qualified workers.
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How to Open a Delicatessen
Write a Business Plan
The business is highly competitive and challenging. The first step is to write a delicatessen business plan then carry out a feasibility study. The plan should cover the type of deli, products and services. Other considerations are location, legality, labor and funding.
Funding
The investor needs to borrow funds to start the business. Apply for long-termed low interest loan from a commercial bank.
The entrepreneur is required to have at least 25% of expected loan in the company’s account. Other funding sources are angel investors, crowd funding, corporative loans, sale of shares, partnership, grants.
Fund Sources
         Apply for bank loan
         Angel investors
         Crowd funding
         Corporative loans
         Sell of shares
         Partnership
         Grants.
Location and Staff
The location should be in a commercial area with heavy human and vehicular traffic. Make sure the store is visible, appealing and easily accessible. It should have ample space, storage and parking.
Use a large signboard to attract patronage. The number of staff depends on the size and business template. It also depends on type of services and products.
Deli Food List
There is a huge selection of deli food to serve patrons. We have Potato Kugel, Quinoa Peach Kugel Sweet Noodle and Zucchini. They serve salads, wraps, veggie meals, beef, turkey, fries, sandwiches and soups.
Deli Foods
         Knish Meat
         Chicken Salad
         Chicken Soup
         Beef Vegetable Soup
         Turkey Pastrami
         Different Types of Wrap
         Different types of Meat Salads
         Low carb foods
         Different types of Sandwiches
         Meat dishes
         Fried chicken
         Turkey Breast
         Sliced Deli
Kugel
         Broccoli Kugel
         Potato Kugel
         Apple Cherry Kugel
         Butternut Squash Kugel
         Vegetable Kugel
         Spinach Kugel
         Rice Kugel
         Noodle Kugel
         Gluten Free Quinoa Peach Kugel
Pasta Salads
         Sesame Noodles Salad
         Orzo Salad
         Macaroni Salad
         Spinach Salad Veggie Lo Mein
         Gourmet Broccoli and Pasta Salad
         Couscous
Soup
         Noodle Soup
         Squash Soup
         Fruit Soup
         Minestrone Soup
         Chinese egg drop Soup
         Hot Spicy Soup
Veggie Salads
         Cole Slaw
         Corn Salad
         Cucumber Salad Beets and Onion Salad
         Mock Chopped Liver
         Potato Salad
         Different Egg Salads
Equipment
The equipment needed is applicable to restaurants and fast food outlets. Common equipment are fryers, chargrills and griddles.
Others are microwave, oven, cooker, refrigerator, coffee maker. More include burger equipment, chip scuttles, potato peelers, stainless steel benches, sinks. We have water boilers, insect control and countertop equipment.
Deli Restaurant Equipment
         Fryers
         Chargrills
         Griddles
         Microwave
         Oven
         Cooker
         Refrigerator
         Coffee maker
         Burger equipment
         Chip scuttles
         Potato peelers
         Stainless steel benches
         Sinks
         Water boilers
         Insect control
         Countertop equipment
         Knives
         Cutting Board
Legal
Any business that sell food and beverages is required to have a public health endorsement. In some countries they are charged 5cents for every disposable plastic or paper generated from the store. The investor needs to get a license for the delicatessen before starting the operation.
The application is generally a basic business license.  However strict compliance with DC code is mandatory. Incorporate the business as a limited liability company or partnership. Nonresidents need to appoint a registered agent for the legal process.
To secure a basic business license the applicant must pay the associated fees. The applicant must provide a registered tax number during the application process. The investor must provide a certificate of occupancy. This is to ascertain that there are no conflicts on zoning or building.
The applicant’s premises is subjected to health inspection by certified food supervisor from the department of health. This is to acquire a health inspection report approval and certification.
There are three ways to apply for a basic business license. The individual may apply in person, online or via mail. The person needs to pay applicable fees in cash, money order, check, credit/debit card.
In the District of Columbia the license duration is two years. Category license fee is $450, application fee $70. There is also the endorsement fee of $25, 10% technology fee of $54.50. The total amount payable is $599.
Deli License Requirements
         Public health endorsement
         Basic business license
         Incorporate a limited liability company
         Registered tax number
         Provide a certificate of occupancy
         Health inspection certificate
         Insurance
         Sales tax
Marketing
The business is highly competitive and requires an effective marketing strategy. Use radio, television, web and print media to spread the word.
Use flyers, posters, banners, signboards and billboard. Print complimentary cards, brochures and newsletters. Advertise in local newspapers and food related magazines. Build a targeted website and use social media marketing.

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