How to Start Pet Apparel Making Business

Americans spend over $68 billion annually on pet food, healthcare and apparels. This huge sum is because of pet dogs and cats estimated at over150 million.
The pet clothing industry is highly competitive and challenging. The investor needs proper training, operational license, sales, marketing and equipment. Other considerations are labor, rent, sourcing fabric, designs.
Learn the Trade
The making of pet apparel is a niche that requires specialized tailoring techniques. The apparels are measured, designed, cut and sewing to certain specifications. Most are customized while others mass produced for the pet market.
Popular apparels are made for dogs and cats. The tailor needs to source appropriate fabrics and equipment. Having a basic knowledge of sewing is an advantage.
It is mandatory to understand animal anatomy to create the apparels. Learn the trade through workplace experience, become an apprentice or hire an instructor.
Other ways include attending a vocational school or trade institution. The person can take an online course. Tutorials, attend seminars and workshops. More knowledge includes sales, marketing, bookkeeping, business accounting.
Pet Apparel
Pet Apparel Training
         Workplace experience
         Become an apprentice
         Hire an instructor
         Attending a vocational school
         Trade institution
         Take an online course
         Tutorials
         Attend seminars
         Workshops
         Sales
         Marketing
         Bookkeeping
         Business accounting
Legal
Register the business as a limited liability company or sole proprietor. Secure a business name, insurance and tax identification. The products require branding, logo and good graphic design. Some original designs might require a patent.
Licensing
         Limited Liability Company or Sole proprietor
         Secure a business name
         Insurance
         Tax identification
         Branding
         Logo
         Good graphic design
         Patent
Product
The pet apparel business is a billion dollar industry. There are many products and designs to consider. Popular products are hoody, rain jackets, regular jackets, sweaters.
Others are coats, shirts, shorts, wedding apparels, hats. More includes t-shirts, Halloween costumes, pajamas, ribbons and bow-ties. Tailors use high quality fabrics, innovative designs and detailing.
To beat the competition the products should have superior quality and finishing. High fashion couture attracts premium prices and are in high demand. To increase income add products like custom pet carriers, feeders.
Pet Apparel Products
         Hoody
         Rain jackets
         Regular jackets
         Sweaters
         Coats
         Shirts
         Shorts
         Wedding apparels
         Hats
         T-shirts
         Halloween costumes
         Pajamas
         Ribbons
         Bow-ties
Pricing
Things that affect price is cost of fabric, labor, rent and utility. Pet appeals attract premium prices in the market. Make sure the price is competitive and targeted to your preferred market.
Marketing and Advertisement
An effective marketing tool is branding the apparels. The company should have a unique name, logo and design. The brand name should depict high quality fabrics and designs.
A good marketing strategy is to develop advertisement using the animal subjects wearing the apparels. Hire an advertisement and marketing company including a professional photographer.
The target market are middle to upper class pet lovers. To attract patronage use television advertisement, radio and print. Print signboard, billboards, posters, banners and flyers.
Use word of mouth, social media platforms, and online resources. List the company in yellow pages, directories and build a website.
Promote the Business
         Television advertisement
         Radio
         Print
         Signboard
         Billboards
         Posters
         Banners
         Flyers
         Use word of mouth
         Social media platforms
         Online resources
         Yellow pages
         Directories
         Build a website
Equipment
The equipment is used to sew the cloths. The investor should purchase are sewing machines, stitching machines and finishing machines. The manufacturer works with computer, printers and sketch pads.
         Stiching Machine
         Sewing Machine
         Finishing Machines
         Sketch Pad
         Computer
          Printer

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