How to write a Fast Food Business Plan

Executive Summary
Frankie’s J is a fast food outlet with a franchise format. Founded by four men the company priority is to create quality food.
Marketing Analysis Summary
The objective is to become a destination spot and gain a share of the market.  Our main goal is to run a successful fast food outlet. The key to success is innovation, conservative approach and high quality products.
We intend using targeted marketing and sell a variety of products. Fast Food business is profitable in Nicaragua and there are franchise opportunities. However food spending accounts for 40% consumer expenditure.
Our target customers are low to middleclass, family units and young adults. The target age group are those within the age of fifteen and forty eight.
The market analysis covers young Nicaraguans, workers and tourists. The customer base are those with active lifestyle who enjoy food and socializing.
 Fast Food
Target Market
         Young adults
         Middle class
         Family units
Company Ownership and Startup Requirements
The company is owned by four men in a ratio of 25% each. Startup requirements are legal, rent, furniture and interior. Startup requirements are packaging, stationary, kitchen and fixtures.
The company will serve a variety of food like French fries and meat pies, sausage rolls and cakes. We will open every day and provide a variety of food. Sales forecast per unit sales would include fast food, beverages and merchandizing.
Strategy and Implementation
Within two year we would open another outlet and build capacity.  Branding is an important aspect of our business strategy. Others include quality products, marketing and competitive pricing.
Competitive Edge
The competitive edge will leverage on innovative packaging, quality products. The company will use quality ingredients, highly trained staff and offer a good selection of food.
Frankie’s J will use promotional material, merchandizing, and coupons to drive patronage. Other marketing strategy are printing of flyers, posters, banners, billboards.
More marketing include brochures, signage boards, television and newspaper publications. We will use direct mail, local magazine publications and our web page.
Sales Strategy
The location is very important to the success of the business. The location is in highly trafficked area with ample parking. The store is estimated to make $200,000 per year. Peak sales periods include holidays like Christmas, mothers day, children day and valentine.
Pricing Strategy
The prices are similar with those prevailing in the market.
Web Plan Summary
The company will leverage on web advertisement and social media Ads. Web marketing would use adwords. SEO, link building, geo targeting.
Management Summary
The 4 owners will share the management responsibilities. The organizational structure are personnel, human resources manager and purchasing manager. Others are marketing manager, kitchen staff and administrative staff. Other personnel include busboys, cashier.
         Human resources manager
         Purchasing manager
         Marketing manager
         Kitchen staff
         Administrative staff
Financial Plan
The private owned shares is divided equally between Rob, Daniel, Jacob and jones. After five years the company would be listed on the stock exchange.
Startup Funding
The 4 founders have invested a total of $100,000 each. This equates to startup capital of $400,000 shared 25 percent each. Startup funding include assets to fund and Expenses to fund.
Funding Requirement
Funding requirements are additional cash raised, non-cash startup assets. Others are startup cash required, cash balance.
Liabilities and Capital
Liabilities are current borrowing, current liabilities, account payable and long-term liabilities. The planned investment is shared by the 4 shareholders.
Break–even estimates of unit sales per month $8,000. The monthly revenue break-even are average per unit revenue, estimated monthly fixed costs and average variable costs.
Projected Profit and Loss
The business is very challenging and capital intensive. There is huge completion from other fast food restaurants. To profit we will use aggressive marketing, advertisement, promotions, coupons and discounts.
Expenses are payroll, depreciation, marketing, utilities and promotion. Others are new location setup. tax incurred, interest expense.
The projected balance sheet reflects cash, long term assets and accumulated depreciation. Assets covers account payable while liabilities is retained earnings, paid- in capital.


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